Hey there, local contractors! So, you’re in the business of transforming homes, be it through new windows, updated siding, or that dream kitchen. But are you also transforming your bottom line? If your lead generation needs a bit of renovation, you’re in the right place. Today, we’re taking it old school by focusing on effective offline strategies to bring you closer to your next customer. Let’s dive in!
1. Local Networking Events
Ever heard the saying, “It’s not what you know, but who you know”? Networking still remains a golden opportunity for local contractors in home services. Join local business groups or attend community events. These gatherings can be particularly fruitful if you specialize in trades like roofing, flooring, or HVAC. Offer to give free talks about the importance of good home maintenance, and you’ll have people queuing up to ask questions—and request your card.
2. Sponsor Local Sports or Events
How about sponsoring a local sports team? You don’t have to go big; think Little League or community football. Not only is it a great way to give back, but your business name on those jerseys will get a lot of eyeballs. Home remodeling, especially in areas like kitchen and bathroom, is often spurred by life events. Those parents in the stands may be looking to update their homes soon, and guess whose name will be top of mind?
3. Open Houses and Demos
Hold an open house or a live demonstration of what you do. If you specialize in flooring or kitchen and bathroom remodeling, for example, set up a mini showroom where potential customers can actually feel and see the materials. This sensory experience can often be the tipping point that convinces someone to commit.
4. Yard Signs
The oldest trick in the book, but it works. Whenever you complete a project, ask the homeowner if you can plant a yard sign for a few weeks. A beautifully remodeled home is its own advertisement, and your sign serves as the easiest way for people to find a contractor right there on the spot.
5. Direct Mailers
Yes, snail mail still has its merits. Plan out a series of direct mailers aimed at various home improvement needs: windows in the spring, HVAC before the sweltering summer, or siding and roofing ahead of stormy seasons. This way, you’ll reach households at the moment they’re most likely to need your services.
6. Vehicle Wraps
If your trucks and vans are bare, you’re missing out on a mobile billboard. With an eye-catching design and clear contact information, you can attract leads while simply driving to your next job.
7. Local Newspapers & Magazines
Print isn’t dead. Place ads in local publications that cater to homeowners. Offer a limited-time discount for those who mention the ad. It’s a win-win: you get to measure the ad’s effectiveness, and they get a deal.
8. Referral Program
Word-of-mouth recommendations are gold in the home services industry. Set up a referral program that rewards your previous clients for bringing you new business.
Time for Some Action!
Hey, we get it. You’re great at what you do, whether that’s laying down a beautiful hardwood floor, installing energy-efficient windows, or creating a kitchen worthy of a TV cooking show. But even experts need a little help in getting their name out there.
Contact us today, and let’s work together to drive more leads your way. After all, a solid business in home improvement starts with a solid list of potential customers.
Ready to kick-start your lead generation? Click here to get in touch with us, and let’s build your business up, one lead at a time.
Hope you find these tips useful, folks. Until next time, keep hammering away!