Hey, local contractors! You’ve got the skills when it comes to home services like roofing, siding, flooring, and the works. But how’s your online game? If you want to fill your schedule and keep that toolbelt busy, you’ve got to play the digital field too. So, let’s dig into some of the best online tactics to find your next set of customers.
1. Content Marketing
You’re an expert in home improvement—why not share that know-how? Start a blog or an eBook series discussing different elements of your trade. From kitchen and bathroom remodeling tips to the importance of energy-efficient windows, content marketing helps establish you as an authority. Plus, the more valuable content you have, the better your site ranks on search engines.
2. Email Marketing
Got a list of past clients or inquiries? Keep them in the loop with a monthly newsletter. Share updates about your services, showcase recent projects, or offer seasonal maintenance tips. If you specialize in areas like HVAC or flooring, these regular touchpoints will make you the first contractor they think of when the need arises.
3. Paid Ads
Google Ads and Facebook Ads offer targeted advertising that can be invaluable for local contractors. Use keywords like “home remodeling near me” or “best roofing contractor” to show up in potential customers’ search results. You only pay if someone clicks the ad, making it cost-effective.
4. Online Marketplaces & Directories
Platforms like HomeAdvisor or Angie’s List can be excellent ways for customers to find a contractor like you. These sites allow you to list your services, showcase reviews, and even provide quotes. The credibility of such platforms often makes people more comfortable in reaching out for an estimate.
5. Social Media
No, you don’t have to become a TikTok star. But platforms like Instagram and Facebook are perfect for showcasing your work. Before-and-after photos of a siding job or a time-lapse video of a kitchen remodel can get a lot of attention—and shares. Use hashtags related to your trade and location to make them easily discoverable.
How about a YouTube channel where you offer short how-to guides or answer common questions? Video content is engaging and can be shared across multiple platforms, including your website and social media channels.
If you love talking about the ins and outs of home remodeling, why not start a podcast? You could discuss trends in home improvement, interview happy customers, or even invite other experts in areas like windows or roofing for a chat. It’s a fantastic way to connect with a wider audience and establish authority in your field.
Search Engine Optimization might sound daunting, but it’s essential. By optimizing your website with keywords related to your services like “kitchen and bathroom remodeling” or “HVAC services,” you make it easier for Google to recommend your site to locals searching for those services.
Ready to Transform Your Lead Game?
Look, digital lead gen doesn’t have to be a mystery. It’s all about making connections—just online instead of face-to-face.
Ready to bring in more leads for your home improvement business? Click here to connect with us and we’ll help you build an online strategy that works.
Till next time, keep nailing it out there!