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Local Contractor: Spring Marketing Checklist for Contractors

Spring is the start of the busy season for home improvement projects, and now is the perfect time to get your business in shape. Use this checklist to tune up your marketing, get found online, and convert more leads into jobs. 1. Update Your Google Business Profile Ensure your address, service area, hours, and photos are current.Reply to all reviews—especially recent ones. Google values active profiles. 2. Refresh Your Website Add new project photos, recent reviews, and your spring offers.Make sure it’s mobile-friendly and fast. Add a clear call-to-action button. 3. Launch a Spring Promotion Offer a discount or bonus for bookings in March or April.Examples: Free consultation $250 off any project over $5,000 10% off for repeat customers 4. Collect More Reviews Use Google’s review link or QR code.

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