1. What is SEM?

Search Engine Marketing is a method of marketing to internet users through organic/paid search results as well as display advertising targeted by those results. It gives businesses the ability to guarantee placement of their website in ideal locations on pages with search engine results.

2. What’s the difference between organic vs. paid results?

Organic results are the results that appear in search engines for free. Paid search results are the links that advertisers pay to appear at the top or side of a page of different search engines.

3. Why do I need SEM if I do SEO?

Search Engine Marketing includes SEO and both work together to give you better results.

4. What does a Google Ad consist of?

Google Ads consist of three different parts – a title linking to the website, up to two lines for a description, and the business’s URL. The topic of the ad can pertain to anything relevant to your organization, from an overview of your business to a specific product you currently offer.

5. How can I optimize my website for SEM?

It will be irrelevant if Google cannot make the connection between the ad and your site’s homepage. Therefore, ensuring that your website’s homepage is coordinated with the keywords used in your advertisement is key. In addition to this, you must make sure that your website loads properly and all pages are fully functional.

6. How will I know it’s working?

SEM services will also include an analytics tool. This will include information about online activity related to your site. For example, how many people clicked on your site, which days had the highest traffic and which advertisements produced the most clicks. Additionally, you will be able to see how much of your budget has been used and manage how you wish to continue spending it.

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